LOCAL SALES MANAGER
Food and Beverage
~ 2 years experience
To establish goals to ensure share of market and profitability of products and/or services.
To develop and execute sales plans and programs, both short and long range, to ensure the profit growth and expansion of company products and/or services.
To research, analyze and monitor financial, technological and demographic factors, so that market opportunities may be capitalized on, and the effects of competitive activity may be minimized.
To develop/recommend pricing strategy for the organization to grasp the greatest share of the market over a long-term period.
To achieve satisfactory profit/loss ratio and share of market performance in relation to pre-set standards and to general and specific trends within the industry and the economy.
To evaluate market reactions to advertising programs, merchandising policy, and product packaging and formulation to ensure the timely