VEMCO Limited
Lot 7 Diamond Vale Industrial Estate

Job Details

Trade Excellence Lead
El Socorro
Food and Beverage

Application deadline

Not specified.

Professional Qualifications Required

• A Masters’ Degree in Marketing or any related field with a minimum of five (5) years’ experience in Brand Management or Trade Marketing. • Experience in an FMCG industry will be an asset. • Excellent written/verbal communication skills with attention to detail. • Strong negotiation skills. • Must own a vehicle in good working condition.

Technical / Vocational Skills Required

Not specified.

Job Description

The successful candidate will be responsible for developing and implementing Trade Marketing plans in accordance with the Brand and Marketing strategies.

Job Details / Responsibilities

  • Supports the Sales and Merchandising team in the achievement of their sales and budget objectives, while ensuring that the Return on Investment is well managed by channel in  keeping with the annual KPI matrix.
  • Develops, implements and monitors reports of the Trade Marketing and Merchandising teams to promote strategic thinking and change.
  • Plans and coordinates training for the Trade Marketing team to ensure alignment of the Company’s objectives.
  • Builds the channel market calendar, allocating budgets according to approved plans and tracks most efficient budget allocation.
  • Manages activity plans and promotions and monitoring the performance of all categories in assigned channels with budget ownership.
  • Monitors and analyzes competitive activity while formulating a structured approach to sharing data on a monthly basis.
  • Conducts Trade Visits to ensure compliance of all activities and ensuring that there is a return on investment on all rentals, specials and discounts on a monthly basis.  


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