Main Purpose of Job:

The Trade Marketing Manager is responsible for developing and executing trade marketing strategies that drive sales performance, brand visibility, and customer engagement across all retail and distribution channels. This role ensures alignment between marketing initiatives and sales objectives, managing both strategic planning and tactical execution at the channel level.

Key Accountabilities:

• Develop and implement trade marketing strategies and campaigns across different channels (modern trade, general trade, ecommerce, wholesale, on – premise, Horeca). 
• Collaborate with sales, brand marketing, and category management to ensure alignment of trade activities with overall brand and business goals. 
• Design and execute channel-specific promotions, in-store visibility plans, and product launches to support sell-in and sell-out. 
• Manage Point-of-Sale Materials (POSM) development, deployment, and execution across all channels. 
• Work closely with distributors, retailers, and key accounts to plan joint business initiatives and increase market share. 
• Analyze and evaluate trade marketing programs based on ROI, sales performance, and shopper behavior insights. 
• Monitor market trends, competitive activity, and trade dynamics to identify growth opportunities and category management 
• Manage the trade marketing budget and ensure cost-effective program execution. 
• Channel Strategy – Develop and execute Trade Marketing plans tailored to specific retail partners and distributors.
• In – Store Excellence – Define Promotions plans, manage Point – of – Sale materials and ensure brands consistency.
• Product Launches – collaborate closely with Marketing and Sales to ensure, launch initiatives and Innovations reach the target market, in an effective and efficient manner. 
• Cross Functional Collaboration – Align brand strategy with sales objectives, by working with Sales, Marketing and Customers. 

Required Qualifications/Experience

• Bachelor's Degree in Marketing, Business Administration, or a related field (MBA preferred).
• 5+ years of relevant experience in trade marketing, channel marketing, or sales, ideally within FMCG,
• CPG, or retail industries.
• Strong understanding of channel dynamics, trade structures, and the retail landscape.
• Experience working with key retail partners, distributors, and internal sales teams.
• Proven ability to drive execution excellence and manage multiple projects simultaneously.

Competencies/Attributes

• Analytical skills with experience using data from Power BI and all internal sales systems.
• Proficient in Microsoft Office, especially Excel and PowerPoint.
• Strategic thinking with a commercial mindset.
• Strong communication and cross-functional collaboration.
• Execution-focused and results-driven.
• Excellent organizational and project management skills.
• Ability to influence without authority.