What is a Market Brief?
The TTMA, as part of its ongoing research, is pleased to provide market briefs. Each market brief features a selected product, and analyses Trinidad and Tobago’s potential for that product in a selected market.
These briefs are compiled based on secondary research, and are meant to provide the potential exporter with an insight into the market without expending financial and human resources on primary research. Thus, the briefs can aid the manufacturer in deciding whether to pursue a market or not.
The briefs contain various pieces of information on the export market, such as:
- Basic indicators (e.g. GDP, population, language, religion)
- Trend analysis of imports
- Packaging and labelling requirements
- Other regulatory requirements
- Recommendations for voluntary standards, if any
- Possible distribution channels
- List of trade shows/fairs/exhibitions
- The products chosen are manufactured locally, and have already been exported (which demonstrates export potential).
- The brief should not be viewed as a substitute for primary research. Moreover, the information provided is based on what is already available.
The ProNet project is co-ordinated and implemented by the Trinidad and Tobago Manufacturers’ Association (TTMA).
ProNet is a practical skills training programme for Small and Medium-sized Enterprises (SMEs) in the Caribbean that intends to become more competitive. The programme was developed by Caribbean Export Development Agency (CEDA) in partnership with Deutsche Gesellschaft fur Internationale Zusammenarbeit (GIZ) and is facilitated by Business Support Organisation (BSOs), consultants and other agencies through ProNet Trainers from the Caribbean region.
- Brief Overview of ProNet Project
- ProNet Executive Report November 2014
- ProNet Report July 2015
- ProNet Report November 2015